Located at the northern gateway of Atlanta’s Midtown District, Kinetic and Momentum function as a landmark high-density development at the prominent intersection of I-85 and 10th Street NE. Together, these two towers represent a strategic 1.1 million-square-foot contribution to the city’s urban fabric. The project is anchored by a shared nine-story parking structure and a street-level retail podium that offers 4,700 square feet of active space along West Peachtree Street. This common base provides a technical foundation for the development, utilizing full-height storefronts and natural wood laminate accents to activate the streetscape and manage the transition from the pedestrian scale to the high-rise massing above.
Kinetic stands as the student-focused component of the development, providing approximately 396,900 square feet of residential space with 740 beds. Designed to cater to the neighboring Georgia Institute of Technology, its massing features an iconic "sliding" bar effect on the western edge, creating a dynamic visual presence facing the campus. The building’s architectural character is defined by its interlocking natural gray and white bars, with a facade that employs diverse window treatments—ranging from two-story openings to staggered punch windows—to create visual variety without sacrificing structural clarity.
Momentum serves as the luxury market-rate sister tower, delivering 376 residences across approximately 445,200 square feet. While it shares the "twin tower" logic of its counterpart, Momentum is distinguished by its refined material palette and sophisticated detailing, particularly starting above the fourth floor where specialized metal paneling emphasizes its 36-story height. The tower integrates high-end indoor and outdoor amenity spaces, including a rooftop pool and 10th-floor courtyards that offer residents panoramic views of the Downtown Atlanta skyline.
This dual-tower configuration has been recognized by industry observers as a transformational addition to the "New Atlanta" skyline, successfully bridging the gap between high-performance student living and luxury multifamily housing. By integrating a shared east-west pedestrian alley featuring local murals, the project does more than just add density; it creates a public amenity that encourages community engagement and reinforces Midtown’s reputation as a vibrant, pedestrian-oriented creative hub.
1,176,800-gsf mixed-use development consisting of a 35-story, 743-bed student living tower, a 37-story, 376-unit multifamily tower, and indoor and outdoor amenity areas, all over 9 levels of above-grade structured parking for 639 cars with ground-floor retail.









