Pike & Rose, Block 11
North Bethesda, MD
Federal Realty Investment Trust
Completed 2015
Certified LEED Silver
Architecture, Planning
Awards News

8-story, 80,000-sf office building with 117,000-sf of ground and first floor retail, including a 63,000-sf movie theater, and parking for 597 vehicles.


Pike and Rose is transforming the Rockville Pike corridor with 24 acres of new transit-oriented development, located within a half mile walk from the White Flint Metro Station. Inspired by New Urbanist principles, it is a vibrant mixed-use community in stark contrast to the existing suburban White Flint neighborhood. Ground level retail anchors soaring office, multifamily and hospitality buildings. Designed to resemble a walkable, historic city with incremental growth, each building at Pike and Rose contributes to the vitality of the site; the WDG designed Blocks –3, 7, 9 and 11 – express chronology while respecting urbane design.

Formal in character, Block Eleven’s retail podium draws inspiration from New York City’s 19th century mercantile buildings. Its historically-based vernacular is articulated by distinct storefront windows, decorative cornices and a vertically expressive second story. The base, broken down into twin segments, mimics the scale of a city block. Attractive amenities, including retail, dining and a movie theater, drive pedestrian circulation in this new urban center.

Horizontally expressive curtain walls hang from a central stone armature; the banded glass sets the aesthetic standard for Block 11’s upper half. 80,000-sf of Class-A office space sits atop the retail podium. A gasket separates “old” from “new,” creating stylistic clarity and the illusion of flotation. Its contemporary, sleek character – defined by metal and glass – oppose the base’s distinguished presence. A series of layers allows the tower to ascend to eight stories without imposing on the pedestrian scale. Planar façades step back to the structure’s core and flow to the ground level through recessed channels.

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