The Guild in Santander Tower
Dallas, TX
CLIENT
Mintwood Real Estate
STATUS
Completed 2020
SERVICES
Architecture
more
Program

52,5000-sf, 2-story office-to-hospitality renovation with 64-keys and a 200-sf elevator lobby on both floors.

Description

Office conversions are compelling examples of transforming underutilized space into a new use. The Guild, an Austin-based hotel brand, was an early success story of risk takers willing to pivot and create new adaptive solutions to reposition vacant high-rise office space. The Guild was completed in 2020 and occupies the 49th and 50th floors of the Santander Tower with apartment-style luxury suites and panoramic views of Downtown Dallas.

The collective output of the team can be more innovative and creative when challenges and constraints are unraveled. This was a solution that responded to new consideration of blended uses in an existing infrastructure. Changes to office leases and lenders were addressed. Building controls for security and HVAC systems were assessed. 24-hour cooling, occupant capacity, and plumbing emergency access were engineered. A new central skylight was designed where a helicopter pad existed.

The Guild engages today’s business traveler with a work from anywhere environment. The average length of stay is beyond 9 nights whereas the average guest nights for comps are 3 nights. The suites cater to those working in a home hybrid solution. Suites are large, light filled and equipped with hi-tech amenities. There is comfortable furniture, luxurious bathrooms, and marble counters and herringbone floors. Guests have remote key access, in-room washer-dryer, an App stocked kitchen with Euro-fridge, micro dishwasher, and stovetop/microwave appliances.

Now on board is the tower’s transformation to convert about 800,000 SF of its office portfolio into luxury apartments. The redevelopment by Woods Capital includes 228 new apartments in the 1.4 million-square-foot office tower. While the conversion concept may seem simple—convert underutilized office space into a new use—the cross-disciplinary team requires dedication – and the evaluation, analytics, innovation, and design required. WDG is appreciative of the developers and owners willing to pivot from the conventional and endorse different projects.
 
Woods Capital recognized the value of transformation, innovation and adaptive flexibility. Cities with big office markets tend to have less housing nearby, meanwhile, business districts are centrally located and highly accessible, making it lucrative real estate. Compared to demolition and new construction, adaptive reuse can have a lower environmental impact, cost less money, and take less time to complete. It is a trend that Developers are willing to assess, invest and create solutions for higher yield and return value.

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